Agenda

9:30 AMEDT

Opening Remarks
Featuring SCOTT GOODSON, founder and CEO, StrawberryFrog, and SCOTT OMELIANUK, editor-in-chief, Inc.

9:30 AMEDT

‘Raise Health’: Raising the Bar for Health Care Marketing
Featuring MICHAEL DOWLING, CEO, Northwell Health, and RAMON SOTO, CMO, Northwell Health
Moderator: SCOTT OMELIANUK, editor-in-chief, INC

9:55 AMEDT

Navigating the Challenges of a Merger Through Purpose
Featuring BILL ROGERS, president and COO, Truist
Moderator: SCOTT OMELIANUK, editor-in-chief, INC

10:15 AMEDT

Mastering a Shift In Internal Culture One Employee Mindset at a Time
Featuring CHRISTY PAMBIANCHI, EVP and chief human resources officer, Verizon, STACEY TANK, chief transformation and corporate affairs officer, Heineken, and STEPHEN F. FRY, SVP, human resources and diversity, Eli Lilly
Moderator: SCOTT GOODSON, founder and CEO, StrawberryFrog 

10:45 AMEDT

Business 101: Activating Purpose From Within
Featuring RANJAY GULATI, Paul R. Lawrence MBA Class of 1942 Professor of Business Administration, Harvard Business School
Moderator: SCOTT GOODSON, founder and CEO, StrawberryFrog 

11:00 AMEDT

Connecting the World’s Largest Power Grid
Featuring HANS VESTBERG, chairman and CEO, Verizon
Moderator: SCOTT OMELIANUK, editor-in-chief, INC

11:20 AMEDT

Benefits 2.0: Wellness Is the New Bonus
Featuring ARIANNA HUFFINGTON, founder and CEO, Thrive Global
Moderator: SCOTT OMELIANUK, editor-in-chief, INC

11:35 AMEDT

The Big Reveal: 2021’s Most Purposeful Brands
Featuring STEPHEN HAHN-GRIFFITHS, global executive vice president, reputation intelligence and enterprise growth, RepTrak, and CHIP WALKER, head of strategy, StrawberryFrog

12:05 PMEDT

Believing in a Seventh Generation
Featuring HANNEKE WILLENBORG, CMO, Seventh Generation
Moderator: CHIP WALKER, head of strategy, StrawberryFrog 

12:20 PMEDT

How Core Company Values Can Provide Purpose and Direction in Uncertain Times
Featuring ROXANA SHIRKHODA, head of social impact, Zoom
Moderator: LIZA HAFFENBERG, head of movement inside, StrawberryFrog

12:40 PMEDT

The Chicken or the Egg: Does a Category Drive Purpose or Does Purpose Transcend Categories?
Featuring DEANNA BRATTER, head of sustainable development, Danone, TERRY BALLUCK, director, global external communications, Kimberly-Clark, and VIVEK BAPAT, SVP marketing, purpose and sustainability, SAP
Moderator: TOM FOSTER, Editor-at-large, INC

1:10 PMEDT

Boiling Point: The Pandemic Was the Ultimate Pressure Test for One Organization’s Brand Purpose
Featuring SALLY SUSMAN, EVP and chief corporate affairs officer, Pfizer
Moderator: STEPHEN HAHN-GRIFFITHS, EVP, reputation intelligence and enterprise growth, RepTrak

1:25 PMEDT

Delivering Purpose to America’s Doorsteps
Featuring LAURA LANE, chief corporate affairs, communications and sustainability officer, UPS
Moderator: CHIP WALKER, head of strategy, StrawberryFrog 

1:45 PMEDT

Evolving Purpose Without Losing Impact
Featuring AMY SMITH, chief strategy and impact officer, TOMS
Moderator: KYLIE WRIGHT-FORD, CEO, RepTrack

2:00 PMEDT

In the Eye of the Beholder: Conveying Purpose to Consumers
Featuring MARYAM BANIKARIM, head of marketing, Nextdoor, BRIAN DEFFAA, CMO, LifeBridge Health, and MATT MCGOWAN, director and general manager, Snapchat, Canada
Moderator: SCOTT OMELIANUK, editor-in-chief, INC

2:25 PMEDT

Closing Remarks
Featuring SCOTT GOODSON, founder and CEO, StrawberryFrog, and SCOTT OMELIANUK, editor-in-chief, Inc.