The pandemic has emphasized the urgency with which organizations of all sizes need to digitally transform to thrive in the face of disruption. Against this backdrop, partnerships have taken on new meaning, and even former foes need to work together to achieve a win for one another, for customers, and for the greater good. Bob Lord, who is responsible for ecosystems at IBM and leads the Call for Code initiative, will explain why it is time to reimagine relationships to drive both profit and purpose.