Inc. Small Business Week Series | From Novelty Product to Global Brand: Scaling Smart in the Face of Rapid Growth with Daymond John and Sun-Staches
Monday, May 4, 2026, 2:00 PM - 2:30 PM

Rapid growth can be both a breakthrough and a breaking point for emerging brands. In this conversation, Shark Tank's fashion and branding expert, Daymond John, is joined by Sun-Staches co-founder David Levich to unpack how a single novelty product evolved into a globally recognized brand powered by strategic licensing and cultural relevance. Together, they’ll explore how Sun-Staches expanded beyond its original hero product, built a repeatable licensing engine with major entertainment franchises, and turned pop culture moments into sustained business momentum. The discussion will also dive into the less visible challenges of scaling quickly—from operational growing pains to combating counterfeit threats—and offer practical insights for founders looking to harness growth without losing control of their brands. 

Daymond John David Levich