Winning the “forever customer” starts with understanding how their needs intersect, preferences evolve, and trends shift over time — especially when it comes to the products they rely on every day. As new tools, including AI, bring unprecedented visibility and clarity to consumer behavior and expectations, this session will explore how consumer products organizations can leverage these insights to elevate the customer experience, deepen emotional connections with their brand, and ultimately drive massive growth.     

You’ll Learn: 

• Battle-tested strategies for identifying and understanding potential “forever customers” in your market 

• How to leverage AI to engender long-term loyalty and create more personalized experiences 

• How to sustain emotional connections while leaning into a data-driven approach