In the Eye of the Beholder: Conveying Purpose to Consumers
Featuring MARYAM BANIKARIM, head of marketing, Nextdoor, BRIAN DEFFAA, CMO, LifeBridge Health, and MATT MCGOWAN, director and general manager, Snapchat, Canada
Moderator: SCOTT OMELIANUK, editor-in-chief, INC
The pandemic has impacted every facet of our lives – physically, mentally, socially, and culturally. And that extends to brands’ interaction with consumers. Hear from leading marketing experts on how purpose has changed for consumers post-Covid, along with best practices for activating purpose that resonates with your target audiences.
Brian Deffaa - LifeBridge Health
Matt McGowan - Snapchat, Canada