Evolving Purpose Without Losing Impact
Featuring AMY SMITH, chief strategy and impact officer, TOMS
Moderator: KYLIE WRIGHT-FORD, CEO, RepTrack
How does a purpose pioneer grow its cause without forgetting its roots? TOMS chief strategy and impact officer Amy Smith discusses what it’s like to forge a pathway for brand purpose – one that’s been replicated by organizations many times over – and the importance of keeping an eye to the future for continual innovation.