Boiling Point: The Pandemic Was the Ultimate Pressure Test for One Organization’s Brand Purpose
Featuring SALLY SUSMAN, EVP and chief corporate affairs officer, Pfizer
Moderator: STEPHEN HAHN-GRIFFITHS, EVP, reputation intelligence and enterprise growth, RepTrak
Pfizer’s stated purpose to pursue "breakthroughs that change patients, lives" could not have rung truer over the past 12 months, as the pharma company discovered, tested, and rolled out a vaccine that has effectively stopped Covid-19 in its tracks. But how will the company uphold such a lofty commitment post-Covid? And how does it juggle this new-hero dynamic with persisting misperceptions around “big pharma”?