‘Raise Health’: Raising the Bar for Health Care Marketing
Featuring MICHAEL DOWLING, CEO, Northwell Health, and RAMON SOTO, CMO, Northwell Health
Moderator: SCOTT OMELIANUK, editor-in-chief, INC
Tired of accepting the status quo in an industry slow to adapt, New York’s largest health care provider, Northwell Health, decided to raise the expectations – for themselves, and for the communities they serve – of what health can and should be. Hear from Northwell’s leadership on how activating its purpose helped to galvanize audiences, foster change, and forever raise the bar industry-wide.
Ramon Soto - Northwell Health