We’ve all seen people who are killing it on social media, who are getting their message out, nurturing connections, garnering attention, and building their reputations. When you think about certain industries, you immediately think of certain people. Why? Because they cultivate their audience. They leverage their own experience—their own thought leadership—to share their story. And they use platforms like LinkedIn to share authentic content. They are the 1 percent.
You can do this too. If you’re reading this, you’re part of Inc. Masters, and that means you’re already an industry leader. You have knowledge and insights people are eager to read. LinkedIn, which is having an incredible growth moment, is the ideal platform for sharing those ideas.
There’s something called the 1 Percent Rule on social media: 90 percent of users are lurkers, 9 percent are contributors, and only 1 percent are creators. On LinkedIn, this means that of the platform’s 800 million users, 57 million companies, and 65 million decision-makers, only 1 percent are posting regularly. Only 1 percent are taking advantage of this megaphone, a megaphone you can aim directly at your target audience.
Clearly, there is an almost-untapped opportunity on LinkedIn. In this one-hour seminar, Inc. editor in chief Scott O. will talk with Jennifer Rotner of Elite Creative to explain exactly how you can get into that 1 percent.
We will:
• break down exactly how to become a thought leader,
• look at the type of content LinkedIn’s algorithm loves most,
• show how easy it is to stand out, and
• leave you with a concrete plan for moving forward.
FEATURED SPEAKER: Jennifer Rotner is the founder and CEO of Elite Creative—the combined companies of Elite Editing and Elite Authors. Elite Creative is a woman-owned, full-service content and publishing services firm that offers content writing, editing, and creative support for companies of all sizes—from small businesses and nonprofit organizations to Fortune 50 companies—as well as for independent authors at every stage of the publishing journey. Under her leadership and despite the intense pressures of the past two years, Elite grew to become one of the 5,000 fastest-growing companies in 2021.
Jennifer lives in Baltimore with her husband, son, and 12 chickens.