An all-inclusive experience designed just for the inner circle of Inc. 5000 winners. At Inc. Masters Baja, you will be hosted by Inc. and bestselling author and iconic boutique hotelier Chip Conley for a 5-day, 5-night immersive program that fosters connections and collaboration between like-minded founders and CEOs. Inc. Masters Baja is our most exclusive event – happening only once a year with limited space for just 22 founders.

The Modern Elder Academy Experience

The Modern Elder Academy (MEA) is the world's first "midlife wisdom school" dedicated to career and life transitions. Chip's role as a "mentern" at Airbnb (part mentor/part intern) inspired him to write the book Wisdom@Work: The Making of a Modern Elder and to develop a unique place and curriculum to help people repurpose a lifetime of experience.

The rooms and grounds of MEA's beachfront campus were designed by a team led by Oren Bronstein, Chip Conley’s longtime design collaborator. There are multiple pools and hot tubs, a steam room, massage rooms, a yoga studio, a library,  an organic garden, and lots of comfortable seating nooks for relaxing, reflecting, and chatting.

Sample Agenda

Welcome Dinner6:30 PM
Orientation/Logistics7:30 PM
Meet Chip Conley, "Why You're Here" 7:50 PM
Welcome Remarks From Inc. 8:15 PM
"If You Really Knew Me ...": Inc. Masters Introduction Exercise 8:30 PM
Spiritual Health7:00 AM
Breakfast7:00 AM
(Optional) Shaman-Led Group Blessing and Meditation7:30 AM
Intention Setting in the Sand7:55 AM
Campus Tour and Breakfast8:25 AM
Logistics and Circle Check-In10:00 AM
[Workshop] Liminality and a Beginner's Mind — How to Apply This to Business and Leadership11:00 AM
Lunch1:00 PM
[Lecture] Growth vs. Fixed Mindset Framework3:00 PM
[Workshop] Mindset Management Exercise to Achieve Vulnerability, Resilience, Adaptability3:50 PM
Great Midlife Edit at the Firepit5:00 PM
[Activity] Restorative Yoga5:30 PM
Dinner7:00 PM
Breakfast7:00 AM
(Optional) Meditation Instruction 7:30 AM
Logistics and Circle Check-In10:00 AM
[Group Exercise] Three Levels of Listening and Appreciative Inquiry11:00 AM
[Workshop] Peter Drucker’s Essential Question: What Business are You Even In? 12:30 PM
Lunch1:00 PM
[Inc. Lecture] Discovering Brand Purpose3:00 PM
Dinner7:00 PM
Chef Tony Sing-Along Fireside7:30 PM
Breakfast7:00 AM
(Optional) Mindful Flow Yoga 7:30 AM
Logistics and Circle Check-In10:00 AM
[Lecture] PEAK Model: How Great Companies Get Their Mojo From Maslow11:00 AM
Lunch1:00 PM
Collaboration Experiential Exercise3:00 PM
[Group Discussion] Mentorship3:30 PM
Pizza in the Garden7:00 PM
Breakfast7:00 AM
(Optional) Surfing Lessons7:30 AM
Logistics and Circle Check-In10:00 AM
[Group Discussion} Growth Mindset with Money11:00 AM
[Workshop] Action Planning and Commitments12:00 PM
Lunch1:00 PM
Happy Hour2:30 PM
Graduation and Appreciation5:00 PM
Celebration Dinner With Band7:00 PM
Breakfast and Departures7:00 AM - 9:00 AM

Highlights from the 2022 Retreat

Past Inc. Masters Baja Hosts

Chip Conley
Founder, Joie de Vivre Hospitality; former head of global hospitality & strategy, Airbnb; founder, Modern Elder Academy
Mackey McNeill
Author, speaker, founder and CEO, Mackey Advisors
Christine Sperber
Co-founder and chief experience officer, MEA