Featuring Sarah Amidi, SVP, brand, Away; Lynnwood Bibbens, Founder and executive chairman, ReachTV and Kate Norris, Director of business development and SME strategy, IHG Business Edge
Moderated by Nicole Sawyer, Executive producer, Inc. Custom Studio
Presented by IHG Hotels & Resorts
In a digital-first world, real relationships remain essential for business growth. The strongest brands aren’t just winning customers; they’re building communities, creating advocates, and investing in meaningful human connections. From customer councils and loyalty programs to business travel and face-to-face conversations, companies are finding that strong relationships can build trust, deepen loyalty, and create growth opportunities that technology alone can’t. This panel will explore how growing businesses can use travel, customer engagement, and community-building to deepen relationships — and how those relationships drive and accelerate company success.
