1:30 PM - 2:00 PM

The Future of Retail: How Next-Gen Barcodes Are Transforming Shopping Experiences

Presented by GS1 US

Featuring Gena Morgan, vice president, standards and technology, GS1 US; Jayson Berryhill, co-founder and CEO, Wholechain; and Victoria Ho, Founder and Chief Storyteller, Sherpa CPG
Moderated by Abigail Bassett, Inc. Custom Studio

Cutting-edge 2-D barcodes are breathing new life into the shopping experience. Revitalizing retail is essential as younger generations drive the shift toward sustainability and cost-conscious purchases. They want to know what they are buying, where it comes from, and how it was produced. With Gen Z leading the recommerce revolution, tech-savvy retailers will need a seamless way to enhance transparency and validate authenticity. In this panel, innovators will explore how 2-D barcodes capture rich product history, enhance inventory management, and improve traceability, offering a full view of today's technology reshaping tomorrow’s retail landscape.

Jayson Berryhill Victoria Ho Gena Morgan Abigail Bassett