Cutting-edge 2-D barcodes are breathing new life into the shopping experience. Revitalizing retail is essential as younger generations drive the shift toward sustainability and cost-conscious purchases. They want to know what they are buying, where it comes from, and how it was produced. With Gen Z leading the recommerce revolution, tech-savvy retailers will need a seamless way to enhance transparency and validate authenticity. In this panel, innovators will explore how 2-D barcodes capture rich product history, enhance inventory management, and improve traceability, offering a full view of today's technology reshaping tomorrow’s retail landscape.