The Future of Retail: How Next-Gen Barcodes Are Transforming Shopping Experiences
Presented by GS1 US
Featuring Gena Morgan, vice president, standards and technology, GS1 US; Jayson Berryhill, co-founder and CEO, Wholechain; and Victoria Ho, Founder and Chief Storyteller, Sherpa CPG
Moderated by Abigail Bassett, Inc. Custom Studio
Cutting-edge 2-D barcodes are breathing new life into the shopping experience. Revitalizing retail is essential as younger generations drive the shift toward sustainability and cost-conscious purchases. They want to know what they are buying, where it comes from, and how it was produced. With Gen Z leading the recommerce revolution, tech-savvy retailers will need a seamless way to enhance transparency and validate authenticity. In this panel, innovators will explore how 2-D barcodes capture rich product history, enhance inventory management, and improve traceability, offering a full view of today's technology reshaping tomorrow’s retail landscape.
![Jayson Berryhill](http://assets.swoogo.com/uploads/thumb/3526687-65c5246e3b956.jpg)
![Victoria Ho](http://assets.swoogo.com/uploads/thumb/3555568-65cc6b61b59c7.png)
![Gena Morgan](http://assets.swoogo.com/uploads/thumb/3648034-65e8d31284457.png)
![Abigail Bassett](http://assets.swoogo.com/uploads/thumb/3650447-65e9c3b58b0a7.png)