Hayley Williams built a global audience as the frontwoman of Paramore. Her co-founder and hairstylist, Brian O’Connor, shaped her iconic image. Together, they launched Good Dye Young and learned firsthand that cultural relevance doesn’t automatically translate into a scalable company.
In this conversation, Williams and O’Connor unpack their founder journey. From rethinking distribution and operations to sharpening their narrative and reconnecting with their core customers, they’ll share what they learned about turning creative IP into a thriving business and how founders can preserve cultural DNA while building companies that last.