Sustainability claims are everywhere, but how do we know which ones we can trust? Join GS1 US and Amazon as they share a pilot that demonstrates the power of global standards to transform and expedite how sustainability certifications and claims are validated. This session will detail the pilot as a blueprint for replacing slow, manual verification processes with a streamlined, data-driven model, reducing timelines from days or weeks to minutes while improving accuracy. At the center is the Global Trade Item Number (GTIN), the connective thread between brands, marketplaces, and certification bodies, extending beyond the barcode to enable automation, interoperability, and greater trust in sustainability information.