1:00 PM - 1:30 PM
Community as a Growth Engine: How Founders Nurture Connections at Scale

Featuring Lanny Smith, Founder, Actively Black and Alphonzo Terrell, Co-founder and CEO, SPILL

Growth today goes beyond acquiring customers—it requires activating communities. In this conversation, founders break down how real connection drives retention, advocacy, and outsize brand momentum. We’ll explore how modern companies are turning customers into contributors, how community builds trust in ways marketing dollars can’t, and why the most successful brands today behave more like movements than like businesses. We’re taking a practical look at how community can become one of the most durable and scalable growth levers in your strategy.
Lanny Smith Alphonzo Terrell