10:15 AM - 10:45 AM
Menu Innovation: A Conversation with Impossible Foods CEO Peter McGuinness
Speaker: Peter McGuinness, president and CEO, Impossible Foods
Moderated by Tom Foster, editor-at-large, Inc.
Since it was launched in 2011, Impossible Foods, the plant-based meat company, has been celebrated as a true trailblazer. But as plant-based meat becomes a familiar concept—and as data shows Americans are eating more meat than ever before—what will the next phase of innovation look like? Join us for a conversation to unpack the coming second wave of a radical—and radically successful—new idea.
