Two-dimensional barcodes, such as QR codes, are revolutionizing the way we shop. Thanks to cutting-edge new technology, consumers now have access to a wide array of information about goods, such as product details, expiration dates, discounts, and contests. Companies also benefit immensely from the implementation of 2D barcodes, helping them understand more about how the consumer interacts with their products. These features allow firms to streamline their supply chains and build trust. In this panel, hear from the small brands pioneering the transition from UPCs to QR codes to drive growth, gain insights, and build lasting relationships with their customers.