11:30 AM - 12:00 PM
Female Founders: Brilliant Brand-Building
Speakers: Allison Ellsworth, co-founder & chief brand officer, Poppi; Rachel Liverman, founder and CEO, Glowbar and Shizu Okusa, founder and CEO, Apothékary
Moderated by Bonny Ghosh, editorial director, Inc.
Women-owned brands are discovering new and interesting ways to nurture passionate fans, build community, and tap into underserved markets. In this conversation, we ask successful female founders to help us balance strategy and tactics, outlining how brand, marketing, and sales efforts come together to propel their companies to fast growth.


