Co-founder and CEO, Siete Family Foods
Your Next Move: Turning Product Innovation Into Category Dominance
Wednesday, July 29, 2020, 1:00 PM - 2:00 PM ET
Miguel Garza and his sister, Veronica, started with a family business built around her culinary inventions and ended up pioneering a booming new food category, Grain Free Mexican-American. Siete Family Foods produces gluten free and dairy free tortillas, chips, dips, and an ever-expanding lineup of heritage-inspired products made from simple ingredients. Founded in 2014, Siete sells its products in more than 13,000 grocery stores across the country, including Whole Foods. And last year the Austin-based company landed a $90 million investment to ensure it continues to dominate and grow the category it invented. Learn how Siete has turned family and community relationships into its biggest strategic assets—and how a clear purpose propels the company through these challenging times.