Session Type
Workshop
Session Name
Marketing & Advertising During Covid-19
Speaker: ANDREW ESSEX, founder and CEO, Plan A; and contributing editor, Inc.
Interviewer: SCOTT OMELIANUK, editor-in-chief, Inc.
Description
How do you talk to people about the coronavirus? You’ve been doing it for almost a year, but this marketing firm founder and magazine leader have new insights and reflections on how we reach our audience this upcoming holiday season, where strained shipping times and socially-distant retailers will make ecommerce and digital communication more important than ever. You’ll learn how to build a compassionate rapport with your customers and empathize for their particular challenges in this crisis.
Speakers
Andrew Essex - Plan-A