In 2020, consumers and employees expect their company to be actively antiracist, mission-driven, and civically engaged. Warby Parker, this year alone, redesigned its in-store experience to focus on employee and consumer health and safety, released a plan for increasing equity in the company, launched company-wide civic-engagement efforts, and pivoted its giving-back platform to distribute personal protective equipment in communities. The company’s co-CEO discusses how to hold yourself accountable to your consumers and employees through communication, sincere internal reform, and outreach.