Session Type
Session Name

The Future of the Feel Good Revolution
Featuring ALLI WEBB, founder, Drybar; and co-founder, Squeeze
Interviewer: DIANA RANSOM, features editor, Inc.


When it comes to the business of blowouts, Drybar founder Alli Web isn't just a big player— she created the industry. Drybar now has more than 100 salons and a line of products. And last year, Webb launched the massage salon Squeeze. Both brands offer a smooth, tech-infused, high-touch customer experience, the main ingredient in creating what she calls the Feel-Good Revolution. And while each of them is facing unique challenges in this time, both are pivoting where needed and thriving. Alli Webb will share how to ready yourself and your business for a post-COVID world.

Alli Webb - Squeeze