When companies are ranked on the Inc. 5000, they join a premier class of entrepreneurship that allows them to gain investors' trust, build their client rosters, and attract talent. But it’s not an easy process: Applicants must undergo an extensive vetting process, demonstrate codified growth metrics, and beat out thousands of other companies. Join Brandon Pena of 787 Coffee and Sarah Levey of Y7 Studio to learn best practices for making the list—and how to translate recognition into dollars and cents.