Session Details | Inc. 5000 Conference & Gala 2026

Prompt engineering was a great investment—until it wasn’t. When you’re in hypergrowth mode, you can’t afford to invest in the wrong thing. But it’s challenging to predict which investments will endure, and which will be made obsolete by the next wave of innovation and foundation model improvements. In this session, a leader from Salesforce will discuss what’s changing in AI, what’s becoming possible, and how he's seeing entrepreneurs build in ways that can withstand rapid technological change. You’ll walk away with a framework for deciding where to invest, and how to build a competitive advantage that stands the test of time.