Date & Time
Wednesday, October 14, 2026, 12:30 PM - 2:30 PM
Name
Secrets of Social Media Powerhouses: How Fast-Growing Brands Win Attention
Featuring
Featuring YuChiang Cheng, CEO, Hero Bread; Jo Cronk, Co-CEO, Whalar, part of Accenture Song; Greg LaVecchia, Co-founder and CEO, Bloom Nutrition and Shaina Rainford, Founder and CEO, Bask and Lather Co.
Description
The world of social media is changing rapidly, and ROAS isn't what it used to be. Yet savvy brands continue to turn sharp creative into organic (and paid) reach, while building powerful fan bases of customers. Hear directly from the founders and marketing leaders behind some of today's fastest-growing brands as they unpack what's working now, from winning on TikTok Shop to building social campaigns that drive engagement, conversion, and growth.
Location Name
Dallas Ballroom E
Session Type
Workshop
Speakers