Time
12:15 PM - 12:45 PM
Custom Session Name (HTML)

Let’s Get Functional: Daymond John and Jake Plummer on How Functional Food and Beverage Brands Are Upending CPGs
Featuring Daymond John, Founder and CEO, FUBU and Jake Plummer, Co-founder, Umbo
Moderated by Graham Winfrey, Deputy digital editor, Inc.

Description

Functional food and beverage products promise more than just to nourish us; they also promise to make us stronger, smarter, more energetic, and more psychologically stable. Jake Plummer, a former NFL quarterback bringing functional mushrooms to the masses, and Daymond John, the ‘Shark Tank’ mogul who’s invested in Abs Protein Pancakes, Grinds, and Pro-Nrg, explore the rise of this exciting CPG vertical – and share how entrepreneurs can cut their own slice of the (nootropic) pie.

Location Name
Main Stage
Session Type
Main Stage
Daymond John Jake Plummer