A purpose-led brand is one that successfully connects with people on a deeper level. It goes beyond just selling a product or service; it focuses on creating a meaningful relationship and experience. Join us for a captivating conversation with multi-time founders Craig Dubitsky of happy and Jen Zeszut of GOODLES as they discuss how to transcend the transactional nature of business and create brands that resonate deeply with consumers. We'll delve into the emotional equation that drives brand success, exploring strategies to build lasting relationships and foster loyalty.