Barcodes are more than just labels. Going beyond tracking and inventory management, innovative two-dimensional (2-D) barcodes are poised to empower consumers with information on nutritional insights, usage guidance, origin details, and more. In the near future, brands will have a unique opportunity to build trust and meaningful engagement with consumers by embracing an elevated standard of transparency.

Join GS1 US, a supply chain standards organization best known as a source for UPC barcodes, to explore how to capitalize on the latest innovations and satisfy today's curious consumers by using barcodes as a portal to essential information before and after a product leaves the shelf.