Lunch & Learn: Building the Future of Transparency: Unveiling the Next-Gen 2-D Barcode
Presented by GS1 US. Private event. Invitation only.
Speakers: Carrie Wilke, SVP, standards & technology, GS1 US; Michael Walters, founder and president, studio503; Psychelia (Psyche) Vivyea Terry, co-founder and CEO, UI Global Brands and Urban
Moderator: Eric Hagerman, special projects editor, Inc. Business Media
Barcodes are more than just labels. Going beyond tracking and inventory management, innovative two-dimensional (2-D) barcodes are poised to empower consumers with information on nutritional insights, usage guidance, origin details, and more. In the near future, brands will have a unique opportunity to build trust and meaningful engagement with consumers by embracing an elevated standard of transparency.
Join GS1 US, a supply chain standards organization best known as a source for UPC barcodes, to explore how to capitalize on the latest innovations and satisfy today's curious consumers by using barcodes as a portal to essential information before and after a product leaves the shelf.
