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Building the Future of Streaming TV Advertising: Engaging Customers Across Every Screen
Presented by Disney Advertising 
Speaker: Sylvester “Sly” Phifer, vice president, self service platform, Disney Advertising

Description

Growing businesses often struggle to access an efficient and affordable digital advertising strategy that reaches new audiences, drives brand growth, and delivers business outcomes. While streaming TV has introduced a host of new tools to put advertisers in the driver's seat with more choice, control, and access to premium content, that access has largely been exclusive to larger brands and budgets – until now!
 

In this hands-on workshop, Disney will introduce and demo its streaming TV platform, followed by interactive roundtables for business leaders to test its capabilities and prepare the best streaming strategy for their goals.

Session Type
Breakout
Sylvester “Sly” Phifer