Amanda Baldwin is the CEO of Supergoop!, the first protective skincare brand that puts SPF at the forefront. The brand’s mission is to change the way the world thinks about sunscreen through its clean, feel-good, highly innovative formulas that are fun and easy to use daily—not to mention superpowered to shield your skin from the full spectrum of light and other aggressors. Amanda oversees the entirety of the organization, setting its strategy for growth, building a world-class team and leading the company’s marketing, sales, product development, operations and finance divisions. Under her leadership for the past five years, the company has grown over 20x, become highly profitable and secured a majority investment from Blackstone Growth, Blackstone’s platform backing the next generation of category-creating brands.