Jenny Just co-founded PEAK6 in 1997 with $1.5 million in seed capital as a proprietary options trading firm. Since then, she has grown it into a multibillion-dollar financial services and technology giant housing the next generation of products and service brands, including PEAK6 Capital Management, PEAK6 Strategic Capital, Apex Fintech Solutions, Apex Crypto, PEAK6 InsurTech, Evil Geniuses, and Zogo. Just and her co-founder have also created or turned around more than 15 operating companies and made hundreds of private investments.

Just is passionate about finding opportunities for women to succeed at every table. This passion led her to launch Poker Power in 2020, a woman-led company that teaches poker to all who identify as female and, by extension, teaches them strategic thinking, capital allocation, and decision-making skills. Additionally, Just has created programs to help women and underrepresented professionals advance their careers including the Women’s Trading Experience, Women’s Technology Experience, and Fintech In Action.